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GXR / Interchangeable camera system


Discipline: Product

Discipline: Product

In search of this ideal, an unprecedented new camera system was born. The interchangeable unit camera system: GXR. For a subtlety of sensibility that cannot be touched by a SLR camera. For a diverse expressiveness out of reach of a compact camera. Today the candid photo is transcending old boundaries of shooting range. For this a compact camera is best, one that can always be with you, always ready for a casual shot. And if you could also change the lens in the same way that your perspective changes to match the scene and mood of the moment, it would bring even greater possibilities and enjoyment to photo expression.

Client / Manufacturer


Ricoh Company Ltd.
Tokyo, Japan

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Ricoh Company Ltd.
Corporate Design Center
Yokohama-shi, Kanagawa, Japan

Akira Momose, Masahiro Kurita, Tatsuo Okuda, Mayu Takano

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