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This design presents an original form for a new camera with an E-mount lens and an LCD panel, a new ideal shape for an interchangeable-lens digital camera. The design combines the quality texture of the aluminum lens unit and mount with the contrasting soft, slim shape of the main unit, producing a high-performance yet friendly impression. With the understated grip handle and the simple controls, this is a camera that anyone can casually and freely handle, ready to fit right into daily life.