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Kestrel wanted to develop an innovative high-end time trial and triathlon bike. We established a visual brand language, integrating molded-composite elements with cutting-edge aesthetics and featuring UCI-compliant design. Inspired by Kestrels legacy of expressing forward motion, our design connects the rear seat stay bridge and head tube with ruthlessly horizontal lines. Smooth airflow is visualized by the streamlining of complex surfaces. Tube profiles taper to knife-sharp trailing edges, communicating precision and high technicality. The result is the iconic and aerodynamic Kestrel 4000 Pro/LTD.
ASI | Kestrel
Philadelphia, PA, United States
Anvil Studios, Inc.
Seattle, WA, United States
Greg Janky, Treasure Hinds, Sean Horita