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Snapper NXT is intended to close the gap between the arduous task of mowing the lawn and the more user-friendly interactions that consumers have come to expect from their products. Both the product itself and the broader product experience had to be re-focused around the consumer. DesignworksUSA was chosen to lead that journey. From the Start push-button of the engine to the flamboyant styling and superior comfort, the new Snapper NXT is very different. The end product reflects DesignworksUSAs transformation of the product experience.
Briggs and Stratton
Milwaukee, WI, United States
BMW Group Designworks USA
Newbury Park, CA, United States