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Snapper NXT / Mower

Snapper NXT
Snapper NXT

Discipline: Product

Discipline: Product

Snapper NXT is intended to close the gap between the arduous task of mowing the lawn and the more user-friendly interactions that consumers have come to expect from their products. Both the product itself and the broader product experience had to be re-focused around the consumer. DesignworksUSA was chosen to lead that journey. From the “Start” push-button of the engine to the flamboyant styling and superior comfort, the new Snapper NXT is very different. The end product reflects DesignworksUSA’s transformation of the product experience.

Client / Manufacturer

Briggs and Stratton

Briggs and Stratton
Milwaukee, WI, United States


Designworks, a BMW Group Company

BMW Group Designworks USA
Newbury Park, CA, United States

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