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Eco-Driving / Eco-Driving

Eco-Driving
Eco-Driving

The key to a car or a motorcycle is a symbol and pleasure of one’s own possession.
Everybody wants to have and boast about the key to their loved cars.
Let’s use such an identity for a bicycle.

This is the design which makes the rider feel that he or she really rides a bicycle by turning the key to a bicycle.
When buying a bicycle, the most worrying part for everybody will be theft.
By using the key to a bicycle, people will feel that they really own their bicycles. Also, they will not have to worry about theft.

Client / Manufacturer

KOOKMIN UNIVERSITY

KOOKMIN UNIVERSITY
SEOUL, South Korea

Design

KOOKMIN UNIVERSITY

KOOKMIN UNIVERSITY
SEOUL, South Korea

joon-ki Park myoung-gwon Cho