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CacaoRingwith5Grains / Cereal Packaging

CacaoRingwith5Grains

Discipline: Packaging

CacaoRingwith5Grains

Discipline: Packaging

Based on the product concept, the design concept aims at being “a healthy and safe friend that mom can introduce and that her children will enjoy” and it is designed to satisfy the primary buyers – parents – and the main consumers of drinks for toddlers. First of all, animal images are used as the main motive to increase the familiar feeling for toddlers. Animal shapes were adopted to promote psychological security and familiarity for toddlers through shape recognition. The shapes are printed on paper packaging. The fact that the cereal is something that toddlers can eat and enjoy is particularly emphasized by using the shape characteristics of animals.

Client / Manufacturer

WOONGJIN FOODS

Woongjin Foods Co., Ltd.
Seoul, South Korea

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Design

WOONGJIN FOODS

Woongjin Foods Co., Ltd.
Seoul, South Korea

Jin-Kyu Choi, Sang-Hee Lee, Mi-Hyun Lee

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