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Mercedes „Skulptur” / Film

Mercedes „Skulptur”
Mercedes „Skulptur”

Discipline: Communication

Discipline: Communication

On the Mercedes-Benz press conference at the North American International Auto Show 2010 the automobile manufacturer presented a sculpture that transports car design into a new, artistic reality. The film shows the evolution and formal language of this unseen object in a very aesthetic and abstract way. Using the world’s only high-speed motion control system and shooting it with a high-speed camera at 500 to 1,000 frames per second, the result is a movie with fascinating slow motion shots. Real elements and digitally created shapes interact with the sculpture, describe its shapes and underline the emotional aspect of the art piece.

Client / Manufacturer

Oliver Schrott Kommunikation GmbH

Oliver Schrott Kommunikation GmbH
Köln, Germany

Design

Elastique. We design.

Elastique. GmbH
Köln, Germany

Andreas Schimmelpfennig, Betty Schimmelpfennig, Thomas von den Driesch, Peter Pannes, Swen Linde, Eike Rieche, Volker Pannes

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