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Lange Nacht / Communication strategy

Lange Nacht
Lange Nacht

Discipline: Communication

Discipline: Communication

The communication strategy for the “Long Night of Opera and Theater” is focused on length. With regards to the content the names of famous authors / composers refer to the subject “opera and theater”. Formally the length is typographically visualized by “extending” individual vocals. The result is a combination out of irritating letter sequences and an explicit reference to the originator. The “Looong Night” evolves in the mind of the viewer while reading the claim – an interactive moment, which creates a smile. As a consequence of this simple principle, the campaign reaches a broad audience.

Client / Manufacturer

Kulturprojekte Berlin GmbH

Kulturprojekte Berlin GmbH
Berlin, Germany

Design

Kulturprojekte Berlin GmbH

Kulturprojekte Berlin GmbH
Berlin, Germany

Svenja von Döhlen, Tim Finke, Timo Hummel, Matthias Rawald, Steffen Wierer