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Bar code façade / Communicative LED façade

Bar code façade
Bar code façade

Discipline: Communication

Discipline: Communication

The media façades of the Stücki Shopping Mall in Basel – designed by iart interactive in cooperation with Diener & Diener Architects – project the brand of Stücki through the architecture, radiating it out far beyond the mall itself. The upper parts of the towers are covered with 15 m high LED fields in bar code design adapted to the building. The vertical hiatuses are perceived like stripes covering the image. Thanks to the brain’s creative ability they remain readable as a complete image in an ostensible background. Moving light messages and patterns give the building an appealing vitality. Content changes according to the Mall’s needs.

Client / Manufacturer

Jelmoli Eta AG

Jelmoli Eta AG
Basel, Switzerland

Design

iart ag

iart interactive AG
Basel, Switzerland

GO TO PROFILE
Design

Diener & Diener Architects

Diener & Diener Architects
Basel, Switzerland