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THE MINI INTERNATIONAL is a contemporary lifestyle periodical that highlights the appealing imagery of modern culture in a feature-focused newspaper style. In the spirit of the brand, the goal of this publication is to present lively features on new and unusual people, things, and topics. This customer magazine informs its readers about relevant developments in the mobile society and maintains contact with the MINI community. The publication differs from other automotive brand magazines in terms of its content and visual design.
Bayerische Motoren Werke AG
MINI Brand Management
Meiré GmbH & Co. KG
für / for HOFFMANN UND CAMPE Corporate Publishing