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New York Times / SABAH TVC / TV spot

New York Times / SABAH TVC
New York Times / SABAH TVC

Discipline: Communication

Discipline: Communication

New York Times TV spot is an advertisement to promote the Turkish edition of the newspaper and its launch in Istanbul city. The idea was to create both cities with typography and show that both are closer in terms of potential in information velocity. New York’s landmarks were modeled and animated using hundreds of text paragraphs which were designed to create shadows and shapes according the weight and size of typography. The result is a fantastic and unique one minute camera sequence travelling around these cities explaining the arrival of New York Times to Turkey.

Client / Manufacturer

SABAH, New York Times

SABAH, New York Times
Istanbul, Turkey

Design

Dreambox Visual Communication

Dreambox Visual Communication
Istanbul, Turkey

Alvaro Rego Pallas (Project Lead) Kutay Can Dogan (Art Direction) Cagri Öztoksoy (Dreambox Producer)

Design

Imago New Media

Imago New Media
Istanbul, Turkey

Quba Michalski (Directed by)

Design

Markom Leo Burnett Istanbul

Markom Leo Burnett Istanbul
Istanbul, Turkey