Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Zeit für neue Pioniere / Time for new Pioneers / Poster series

Zeit für neue Pioniere / Time for new Pioneers
Zeit für neue Pioniere / Time for new Pioneers

Discipline: Communication

Discipline: Communication

The campaign aims to inspire high-school graduates to study at Freiberg University of Science and Technology in Saxony, East Germany. Instead of advertising the region’s low living costs, the academy confidently declares that it's “Time for new Pioneers”. At the heart of the campaign are the students themselves: they are portrayed as visionary explorers in a magical world of science. The headlamp reflects the university’s pioneering spirit and its origins in the mining industry. Wordplay encourages youngsters to explore new frontiers: both in the choice of their subjects and their place of study. It's time for the next generation of pioneers!

Client / Manufacturer

Technische Universität Bergakademie Freiberg

Technische Universität Bergakademie Freiberg
Freiberg, Germany

Go to profile

cobra youth communications

cobra youth communications
Berlin, Germany

Melanie Schöllhammer (Creative Director), Kai Wiechmann (represented by Bransch; Photography), PX Group (Post Production)