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With the Best Sound Technology brand, Siemens Hearing Instruments has introduced a completely new type of hearing aid technology. To digitally market the technology, Spirit Link Medical has combined educational components of e-learning schemes with entertainment elements to form an interactive, user-oriented infotainment program. By editing live action and animation into a montage, Spirit Link Medical has created an environment that gives the user a realistic experience of product features. The graphic design of the infotainment program ties in with the Siemens Hearing Instruments marketing campaign.
Siemens Audiologische Technik
Erlangen, Germany
Spirit Link Medical
Erlangen, Germany