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International CT Image Contest / Core elements of the image campaign

International CT Image Contest
International CT Image Contest

Discipline: Communication

Discipline: Communication

Spirit Link Medical ran a target group oriented image campaign for Siemens Healthcare Computed Tomography. The project was initiated in order to strengthen Siemens’ position as a technology leader and a competent partner in the field of “Low dose CT”. The core element of the campaign was the “International CT Image Contest”, an online competition aimed at CT users. Spirit Link Medical hosted the contest with a comprehensive, highly successful marketing campaign, making use of the high potential of social media marketing, for example. Approximately 300 clinical images from more than 30 countries were submitted for an award.

Client / Manufacturer

Siemens Healthcare GmbH

Siemens Healthcare
Forchheim, Germany

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Spirit Link Medical

Spirit Link Medical
Erlangen, Germany