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The Factory / Exhibition stand at Eurocucina 2010

The Factory
The Factory

Discipline: Interior Architecture

Discipline: Interior Architecture

Gaggenau granted a look behind the scenes and presented itself and its brand philosophy in an unusual but authentic way at the Eurocucina 2010. Spread over 280 m², a broad brand experience was created by splitting the ground plan into three different areas. A bracket, presenting various steps of the production process frames the presentation of the new products arranged in the center of the booth. The use of transparent materials clearly demonstrates the technical and innovative aspects of the products. The third area forms a brand experience, focusing on the pleasure of cooking and aesthetical values.

Client / Manufacturer

Gaggenau Hausgeräte

Gaggenau Hausgeräte GmbH
München, Germany

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Design

eins:33

eins:33 GmbH
München, Germany

Hendrik Müller, Georg Thiersch, Tanja Roiter, Lina Micus, Hanne Andreesen, Simone Schlüter

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Design

Gaggenau Hausgeräte

Gaggenau Hausgeräte GmbH
München, Germany

Sven Baacke, Annette Schwarz

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