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o.tel.o CHEAP / Corporate design

o.tel.o CHEAP
o.tel.o CHEAP

Discipline: Communication

Discipline: Communication

Creative objective: which is the most succinct and internationally understandable way to communicate the brand values of o.tel.o, a global provider of prepaid telecommunications? And what would a young and appealing symbol of freedom, independence, mobility and intelligence that is to be understood around the world have to look like?

The Solution: the creation of a new species: the little “Cheapmatz” bird – “o.tel.o CHEAP” – symbolizes freedom, independence, mobility and intelligence. Its unmistakable “cheap, cheap” call communicates these brand values in a manner that can be understood internationally – in a single word.

Client / Manufacturer

Vodafone GmbH

Düsseldorf, Germany

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Scholz & Friends

Scholz & Friends Identify
Berlin, Germany

Wolf Schneider, Roland Boes (Geschäftsführung) Wolf Schneider (CD) Olivier Nowak, Jinhi Kim, Kathrin Wetzel (AD) Dennis Lück, Dörte Schütz (Text)

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