Sign up for an Award
Participate with your entry in one of our professional or student awards.
Sign up for an awardLearn more:
Unsupported browser
You are using an outdated browser. Please upgrade your browser to improve your experience.
Creative objective: which is the most succinct and internationally understandable way to communicate the brand values of o.tel.o, a global provider of prepaid telecommunications? And what would a young and appealing symbol of freedom, independence, mobility and intelligence that is to be understood around the world have to look like?
The Solution: the creation of a new species: the little Cheapmatz bird o.tel.o CHEAP symbolizes freedom, independence, mobility and intelligence. Its unmistakable cheap, cheap call communicates these brand values in a manner that can be understood internationally in a single word.
Scholz & Friends Identify
Berlin, Germany
Wolf Schneider, Roland Boes (Geschäftsführung)
Wolf Schneider (CD)
Olivier Nowak, Jinhi Kim, Kathrin Wetzel (AD)
Dennis Lück, Dörte Schütz (Text)