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Creative objective: which is the most succinct and internationally understandable way to communicate the brand values of o.tel.o, a global provider of prepaid telecommunications? And what would a young and appealing symbol of freedom, independence, mobility and intelligence that is to be understood around the world have to look like?
The Solution: the creation of a new species: the little Cheapmatz bird o.tel.o CHEAP symbolizes freedom, independence, mobility and intelligence. Its unmistakable cheap, cheap call communicates these brand values in a manner that can be understood internationally in a single word.
Scholz & Friends Identify
Wolf Schneider, Roland Boes (Geschäftsführung) Wolf Schneider (CD) Olivier Nowak, Jinhi Kim, Kathrin Wetzel (AD) Dennis Lück, Dörte Schütz (Text)