o.tel.o CHEAP / Corporate design

Creative objective: which is the most succinct and internationally understandable way to communicate the brand values of o.tel.o, a global provider of prepaid telecommunications? And what would a young and appealing symbol of freedom, independence, mobility and intelligence that is to be understood around the world have to look like?

The Solution: the creation of a new species: the little “Cheapmatz” bird – “o.tel.o CHEAP” – symbolizes freedom, independence, mobility and intelligence. Its unmistakable “cheap, cheap” call communicates these brand values in a manner that can be understood internationally – in a single word.