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The relaunch of the jewelry museums Internet presence completes the branding of the worlds only museum to focus exclusively on jewelry and watches. A key aspect of the corporate design is flexibility and mutability within a consistently developed CI framework. The distinctive typography and the emphasis on jewelry play an important role on the website, too. The jewelry museum as a place of accumulating impressions and experiences also has its counterpart in the extensive, growing archive.
Sascha Lobe, Thorsten Steidle