Plakativ! Produktwerbung im Plakat 1885-1965 / Exhibition catalog

A new standard work on the history of posters featuring classics of graphic design is being published for the exhibition. The focus is on the European consumer world, emphasizing the history and impact of poster advertising. More than 350 posters of renowned brands and designers are brought together in an imaginary department store.

The catalog design translates this concept and the charisma of the posters into a high-contrast layout that plays with dimensions and sizes and erases the distinction between large and small, between illustration and commentary, between effect from a distance and detail.