Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Taiwan Design Expo / Visual identity

Taiwan Design Expo

Discipline: Communication

Taiwan Design Expo

Discipline: Communication

In recent years Taiwanese pearl milk tea has taken the world by storm. The frothy mix of iced tea and tapioca pearls stands for the cosmopolitan side of Taiwan as well as its strong local roots. The glass of bubble tea draws attention with playful round “pearls” featuring diverse symbols and icons. There are emoticons, some pearls soar helped by wings of creativity, while others carry symbols that let them morph into beetles, butterflies, bicycles, tambourines, or bus stop signs…The design builds a bridge of dialog between Taiwan’s centuries-old tea culture and young people through the coolest online language use presently out there.

Client / Manufacturer

Taiwan Design Research Institute

Taiwan Design Center
Taipei, Taiwan

Go to profile

Chart Design

Chart Design
Taipei, Taiwan

Hsien-Nen Chiu