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With its Slo70 carpetconcept has succeeded in developing a sustainable, high-quality carpeting using 70% recycled material. Environmental protection, sustainability and esthetics become the guiding themes of the product brochure: through an engrossing dramaturgy, the correspondence between tree structure, quality and carpeting is established from the outset. The Monospace font chosen is surprising and excels through its archaic effect and drafted character. Illustrations constructed from lettering, which recall the literary art form of visual poetry, serve as a bridge to the structures of the woven products.
Tobias Groß, Jazek Poralla, Dominik Kirgus, Hans Georg Esch (Fotografie)