Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

The Gillette Mega-G / Secondary placement

The Gillette Mega-G

Discipline: Packaging

With the shop-in-shop solution that has already been placed in four European countries since 2009, Proctor & Gamble underlines the leadership claim of Gillette. The secondary placement uses high-quality material effects and establishes a “customer journey” that guides the shopper from the striking initial impression to an interactive product experience and a clearly structured display of the range. The design takes brand equity into the third dimension. It creates a male shopping experience, and its modular character gives it the flexibility to be adapted to the respective requirements of the trading partners.

Discipline: Packaging

Client / Manufacturer

Procter & Gamble

Procter & Gamble GmbH
Schwalbach, Germany

GO TO PROFILE
Design

Generators-Communication GmbH

Generators-Communication GmbH
Frankfurt a. M., Germany

Thomas Schulze (CD) Volker Stengele (Konzept) Raghunath Vasudevan (Entwurf & Werkplanung) Simon Karl (Grafikdesign)