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With the shop-in-shop solution that has already been placed in four European countries since 2009, Proctor & Gamble underlines the leadership claim of Gillette. The secondary placement uses high-quality material effects and establishes a customer journey that guides the shopper from the striking initial impression to an interactive product experience and a clearly structured display of the range. The design takes brand equity into the third dimension. It creates a male shopping experience, and its modular character gives it the flexibility to be adapted to the respective requirements of the trading partners.
Procter & Gamble GmbH
Frankfurt a. M., Germany
Thomas Schulze (CD) Volker Stengele (Konzept) Raghunath Vasudevan (Entwurf & Werkplanung) Simon Karl (Grafikdesign)