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Cimzia® Packaging / Pharmaceutical packaging

Cimzia® Packaging
Cimzia® Packaging

Discipline: Packaging

Discipline: Packaging

Cimzia®’s landmark new packaging aims to make the lives of patients with rheumatoid arthritis a little bit easier. The friendly packaging promotes compliance and provides a positive, caring user experience. It solves a common problem for users: simple opening of the box and removing of the devices. A curved front panel allows fingers to slide under and lift it to open the box. Three simple steps lead patients through a thoughtful and straightforward process. The tray accommodates a wide range of dexterity limitations when removing the syringe. The information hierarchy is clear and concise with a personal, conversational tone that is human and respectful.

Client / Manufacturer

UCB

UCB
Brussels, Belgium

Client / Manufacturer

OXO International

OXO International
New York, NY, United States

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Design

Smart Design

Smart Design
New York, NY, United States

GO TO PROFILE