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Elektrisches Pferd / Ad

Elektrisches Pferd
Elektrisches Pferd

Discipline: Communication

Discipline: Communication

Objective target:
Electric powered cars are the future. Nevertheless people associate just rational items with this technology and not pure driving fun. Therefore the agency was asked to create an emotional driven launch campaign for the first 100% electric powered Peugeot.

Target group:
All ecology-minded and in technology interested car-drivers.

Client / Manufacturer

Peugeot Deutschland GmbH

Peugeot Deutschland GmbH
Saarbrücken, Germany

Design

Euro RSCG Düsseldorf

Euro RSCG Düsseldorf
Düsseldorf, Germany

Felix Glauner, Karl Koenig, Martin Venn, Alexandros Antoniadis, Siegfried Diersch, Nicole Arnold, Guido Koerfer