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Designers‘ Collection / Cross media communication

Designers‘ Collection
Designers‘ Collection

Discipline: Communication

Discipline: Communication

The Thermopal Designers‘ Collection assembles 54 designs for creative interior decoration, created by six renowned European architecture and design offices. A cross media strategy was developed regarding all advertising means for the presentation event in Venice, Italy, and for the subsequent market launch. In order to focus on the art of the exhibited designs, the layout remains consequently reserved. The communication idea is to incorporate the target group – architects, planners, designers: the claim “By creatives for creatives” shows the provider is being on par with his clients.

Client / Manufacturer

Thermopal GmbH

Thermopal GmbH
Leutkirch, Germany

Design

Werbung etc.

Werbung etc.
Stuttgart, Germany

Hans-Jürgen Fein (CD) Kathrin Kleinbach (AD) Andreas Sauer (Text) Conny Schuster, Manfred Amos (Projektleitung)

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