Original Days / Campaign

The goal of the new campaign of Weber, the traditional and cult brand when it comes to grilling, is to commemorate both, the roots of the barbecue feeling and the classic, the charcoal kettle grill as the Weber Original. Design, material, and approach all come into play and combine stylish nostalgia with the modern quality of the Weber brand. High quality screen-printed kraft paper posters, the carefully animated web presence with retro elements, and the cooperation with a Chilean fire wine with the Original Days design address all senses in a comprehensive and delightful manner.