REWE Feine Welt / Trademark

An almost divine task: creating a new world – REWE Feine Welt. In September 2009, the REWE Group created a new premium line of gourmet products that includes everything from A to Z. The line's brand development and packaging concept reflect its products’ exclusivity and high-value. The packaging naming and text playfully and poetically reminisce about the origins of the products’ ingredients, which are displayed on a primarily white background. A central element of the overall design is the REWE Feine Welt logo. It is a combination of radiant gold symbols representing exotic, gourmet and enjoyment, with the REWE logo centrally placed.