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Nestlé launches Cailler Cuisine, an out of the ordinary cooking chocolate. The variety Noir melts into a high quality couverture, Lait transforms into a tender chocolate cream to create all sorts of delicious desserts. The packaging of Cailler Cuisine enhances the experience of bake-it-yourself. The raw surface of the paper with natural shades of color makes the customer feel nostalgic and reminds him of grandma's chocolate cake. The embossed lettering with matt gold foil underlines the premium quality of the product. As an additional value, the product offers the customer a sweets recipe on the backside of the packaging.
Limmatdruck l Zeiler AG
Sylvie Amar Studio
LOWE WERBEAGENTUR BSW
Nestlé Suisse SA
Frédérique Rosier (Brand Manager) Marie-Pierre Ambroggi (Head of Marketing) Cornelia Brechbuehl (Communication Manager)