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Cailler Cuisine / Wrapper for cooking chocolate

Cailler Cuisine
Cailler Cuisine

Discipline: Packaging

Discipline: Packaging

Nestlé launches Cailler Cuisine, an out of the ordinary cooking chocolate. The variety “Noir” melts into a high quality couverture, “Lait” transforms into a tender chocolate cream to create all sorts of delicious desserts. The packaging of Cailler Cuisine enhances the experience of “bake-it-yourself”. The raw surface of the paper with natural shades of color makes the customer feel nostalgic and reminds him of grandma's chocolate cake. The embossed lettering with matt gold foil underlines the premium quality of the product. As an additional value, the product offers the customer a sweets recipe on the backside of the packaging.

Client / Manufacturer

Limmatdruck l Zeiler AG

Limmatdruck l Zeiler AG
Koeniz, Switzerland

Design

Sylvie Amar Studio

Sylvie Amar Studio
Paris, France

Design

LOWE WERBEAGENTUR BSW

LOWE WERBEAGENTUR BSW
Wallisellen, Switzerland

Design

Nestlé

Nestlé Suisse SA
Vevey, Switzerland

Frédérique Rosier (Brand Manager) Marie-Pierre Ambroggi (Head of Marketing) Cornelia Brechbuehl (Communication Manager)

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