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Lowlands is an annual three-day pop and culture festival. Lowlands.nl is consulted more than one million times in the period surrounding the festival. The first site was designed by Fabrique in 1998; a playful site, on which feeling and ambience were more important than overview and clear navigation. It was a resounding success. The theme in 2010 is Wanna play?. Visitors are challenged to search for information in a playful manner. New game elements include the do not touch button and the possibility to shoot the site to pieces using it as a target (under the menu). Anyone who prefers to search in the traditional manner can open out the menu.
Jeroen van Geel, Dodi Raditya, Vincent Bovenlander, Mark Dibbets, Frank van Leeuwen Marc Fabels (Design) Peter te Bos (Art Direction)