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This poster was developed for the Adobe campaign The Switch. Adobe wants to use this campaign to convince creatives, who are not yet working with Creative Suite 4, to make the switch to CS4. The Switch is the platform for inspiration, interaction and handy tips about using CS4. The campaign style for The Switch gives a creative spin to the corporate style of Adobe. The ingenious, transparent poster does not have a front or back side. The text is printed on both sides, so that you have to keep switching to avoid seeing part of the text as a mirror image.
Ronnie Besseling (Konzept und Design), Jari Versteegen (Design Director), Marco de Haan (Projectmanager), Susanne Peters (Strategie)