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SAMSUNG Vancouver / Microsite

SAMSUNG Vancouver
SAMSUNG Vancouver

Discipline: Communication

Discipline: Communication

This is an integrated campaign to create awareness of SAMSUNG's Winter Olympics sponsorship – focus on SAMSUNG's leading edge mobile phone technology through the recruitment of SAMSUNG Mobile Explorers (SME), recruited internationally to capture the unexpected (WOW) moments via SAMSUNG's flagship mobile device – the Omnia II. Each SME team will be armed with an Omnia II to capture and blog the events in Vancouver live from in – and around the Olympic village. Ice Cubes are delivered as a packaging concept. Each cube has sub-level contents which unfold and open to reveal each section of the WOW campaign.

Client / Manufacturer

Samsung

Samsung Electronics Co., Ltd.
Suwon, South Korea

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Design

CHEIL Worldwide

Cheil Worldwide
Seoul, South Korea

Andrew Berglund (Creative Director) Joohee Lee (Art Director)

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Design

designfever

designfever
Seoul, South Korea

Donghyun Choi, Juhwan Lee, Kwangmin Jung, Kyunghee Moon, Jaeyong Shin, Daeil Moon

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