Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Hankook Tire Motion: „Motion Graphic Brochure“ / Graphic video

Hankook Tire Motion: „Motion Graphic Brochure“
Hankook Tire Motion: „Motion Graphic Brochure“

Discipline: Communication

Discipline: Communication

Motion Graphic Brochure, a graphic video on tire production, explains the complex process of making tires in a user-friendly manner through a character named Hank. Hank, whose name is derived from Hankook Tire, is a robot for automated production used at the company plant. In contrast to print publications, the use of motion graphics results in a trendy brochure that conveys technical information with an emotional touch. The focus was on creating a PR material that depicts tires in a playful and interesting way for all viewers – from young children to the elderly. The brochure portrays tires as a vibrant item that serve as the supporting legs of a vehicle.

Client / Manufacturer

HANKOOK TIRE CO., LTD

Hankook Tire Co., Ltd.
Seoul, South Korea

GO TO PROFILE
Design

HANKOOK TIRE CO., LTD

Hankook Tire Co., Ltd.
Seoul, South Korea

GO TO PROFILE