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13th Street, the Channel for thriller, horror and crime was rebranded in spring 2009. A new strap line was created: It all happens on 13th Street. To communicate the new positioning an image campaign with the motto The Art of Frightening was designed. In the spots a team of 13th Street specialists turn normal situations into horror scenarios just by changing some things on the set. And thats the core competence of 13th Street: we know the Art of Frightening. And when youre also interested in being frightened tune in, because it all happens on 13th Street!
NBC Universal Global Networks Deutschland GmbH
Jung von Matt Spree GmbH
Peter Gocht, Christian Kroll, Sebastian Strasser