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13th Street Image / Image campaign

13th Street Image
13th Street Image

Discipline: Communication

Discipline: Communication

13th Street, the Channel for thriller, horror and crime was rebranded in spring 2009. A new strap line was created: “It all happens … on 13th Street.” To communicate the new positioning an image campaign with the motto “The Art of Frightening” was designed. In the spots a team of 13th Street specialists turn normal situations into horror scenarios just by changing some things on the set. And that’s the core competence of 13th Street: we know the “Art of Frightening”. And when you’re also interested in being frightened … tune in, because it all happens on 13th Street!

Client / Manufacturer

NBC Universal Global Networks Deutschland

NBC Universal Global Networks Deutschland GmbH
München, Germany

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Design

Jung von Matt

Jung von Matt Spree GmbH
Berlin, Germany

Peter Gocht, Christian Kroll, Sebastian Strasser

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