Chanel N° 5 Nachtzug / Online marketing campaign

Chanel Nº 5 revolutionizes luxury brand advertising; for the first time a new campaign was exclusively presented online. Our campaign was set to go five days with the big reveal on May 5th. We surprised and enchanted the online community with mysterious banners. Visitors from fashion and news portals were the first to see the exciting images of the “5” appearing in the banners, full of promise. Finally, on the 5th, Audrey Tatou was presented as the new face of Chanel Nº 5. Visitors to the website that we had set in place could watch the entire image film shot by director Jean-Pierre Jeunet as well as explore extensive background information.