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Creative Objective: A spectacular Congratulation online event on the occasion of the fifth birthday of the newspaper WELT KOMPAKT.
Creative Solution: On the actual birthday the complete homepage of Euro RSCG was re-designed as a congratulation site. The website was designed in a way that each navigation element was labeled WELT KOMPAKT. The links led to further information about the anniversary: the print campaign, the interactive newspaper, an online film. The motto of the site was: Today its all about WELT KOMPAKT.
Special website: www.eurorscg.de/weltkompakt
Axel Springer AG
Euro RSCG Düsseldorf
Felix Glauner (CCO) Martin Breuer (CD) Martin Venn (CD) Ingmar Krannich (AD) Yasemin Heimann (JAD) Heiner Krauss (Texter) A. Szymanski (Texter) Ina Foelster, Mario Devcic