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As the Fachhochschule Wiesbaden was renamed Hochschule RheinMain, a new concept for positioning it as well as new image have become necessary. The university boasts a location at the hub of Germany and Europe. Its image conveys the concept of networking via a geometrical star shape, which also alludes to a stellar reputation and communicates the excellence of the university. The new claim My life starts here (Rein in mein Leben) is tied into this approach.
Christian Schlimok, Bastin von Lehsten, Sina Schwarz