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The communicative goal consisted in developing a standardized corporate design for the Museum Folkwang, which was implemented in an opening campaign. The persisting task was to pick up the characteristics of the new building considering the self-reliance of the several parts. The modular architecture was picked up in the communication and is affecting all communication mediums by a flexible arrangement of the design elements. Thereby the institution isnt represented as a rigid museum but as a flexible and modern one.
Ingo Maak, Mathias Beyer