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The new corporate design for the friends of the Haus der Kunst in Munich is based on a simple typographical principle with the generous use of color contrasts combined with the vigorous Antiqua font. Clear content is communicated with equally clear means and a minimum of visual effects. The statement I want friends (Ich will Freunde) appears when the flyers are placed next to each other recto verso. Succinct typography, colors and photographs stand in a close visual relationship under the category Views (Blicke) in the annual brochure. Furthermore, each double page is designed as a separate entity.