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The job: development of the name and corporate design of TV chef Tim Mälzers new restaurant. The location is a former slaughterhouse at the Schanzenviertel in Hamburg, a young and urban district with an alternative background. The restaurant has to blend with the neighborhood.
The solution: Bullerei, the German colloquial for police, points to Tim Mälzers nickname Küchenbulle (kitchen-bull) and to the location in the meat district. The artwork combines graphic elements of the historical background, the meat-industry and the police force.
Bullerei GmbH & Co. KG
Lucas Buchholz, Bernd Brink (Creative Direction) Susann Buchholz (Text) Aggi Berg, Johanna Szuba (Grafik) Philipp Rathmer, Hannes Cunze (Fotografie)