Bullerei Restaurant & Deli / Deli restaurant

The job: development of the name and corporate design of TV chef Tim Mälzer’s new restaurant. The location is a former slaughterhouse at the Schanzenviertel in Hamburg, a young and urban district with an alternative background. The restaurant has to blend with the neighborhood.
The solution: “Bullerei”, the German colloquial for police, points to Tim Mälzer’s nickname “Küchenbulle” (kitchen-bull) and to the location in the meat district. The artwork combines graphic elements of the historical background, the meat-industry and the police force.