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The On-the-go packaging range is a redesign of peripherals and accessories packaging across headphones, headsets and notebook / netbook accessories. Clear blister boxes show much more of the product .Communication was simplified, copy rewritten and photography direction revised. A true range was presented for Cindy, our target persona. Cindy is young, mobile and loves what modern technology can do for her, but often finds accessories that are just not designed for her (too feature-driven, bulky or tricky. They dont give her the freedom she needs on the go. Providing a complete range for all her mobile devices is a new and innovative approach.
Royal Philips Electronics
Stefano Marzano (CEO & Chief Creative Director) Philips Design Team