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The GoGear Luxe MP3 Player Pack is targeting female users. The overall proposition radiates the value of jewelry and a fashion accessory, communicating a wearable music player message in a simple and clear way. Product visibility from all angles allows shoppers to see and feel without opening the pack. Additionally it can be used either for storage of the product or other items and perhaps as a simple container on your desk. The product itself makes it possible to have your music collection in a tiny player, which connects with any Bluetooth mobile phone. Quick setup and easy to install, using wireless technology.
Royal Philips Electronics
Stefano Marzano (CEO & Chief Creative Director) Philips Design Team