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Activa, fitness companion / Packaging design

Activa, fitness companion
Activa, fitness companion

Discipline: Packaging

Discipline: Packaging

Philips Activa is a portable music player for workout with on-screen measurements and online management to motivate and to track your performance (burned calories, distance, time etc.). Get the most out of your workout with the Activa as your workout pal. Stay motivated with TempoMusic and get encouragement and status with Vocal Feedback. Review your progress against your long term goal with the intuitive software. The “water bottle” packaging is designed to enhance the well-being proposition of the product and to encourage the consumers to re-use the packaging, i.e. the water bottle for their exercise while they are using the Activa product.

Client / Manufacturer

Philips

Royal Philips Electronics
Eindhoven, Netherlands

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Design

Philips

Philips Design
Eindhoven, Netherlands

Stefano Marzano (CEO & Chief Creative Director) Philips Design Team

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