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Interstuhl-Arena / Opening communication

Interstuhl-Arena
Interstuhl-Arena

Discipline: Communication

Discipline: Communication

The three brands, “interstuhl”, “prosedia” and “bimos” are independent entities in the market. The new Interstuhl showroom and communications center was completed at the beginning of 2010. The marketing brief was to design a joint company logo, stationery and an image brochure, and the key was to establish the connection between the independent brands “interstuhl”, “prosedia” and “bimos”, underlining their individuality whilst also presenting the company as a corporate unit. The vibrant, unique brand identities needed a medium where they could present themselves as a family – both subtly and graphically.

Client / Manufacturer

Interstuhl Büromöbel GmbH & Co. KG

Interstuhl GmbH & Co. KG
Meßstetten, Germany

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Design

mmschade design

mmschade design
Nürtingen, Germany