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Poetry Slam / Invitation card

Poetry Slam
Poetry Slam

Discipline: Communication

Discipline: Communication

Text, language and wordplay are key elements of the Poetry Slam. The present writing, inspired by examples from rap culture and graffiti tags, also contains an optical play with words: by a one-eighty turn the word “Poetry” becomes “Slam”, and vice versa. The cursive writing was chosen in order to capture the spontaneous and personal elements common to Poetry Slam; it was drafted with a broad marker pen and then edited and optimized digitally.

Client / Manufacturer

Alexander Clavel Stiftung

Alexander Clavel Stiftung
Riehen/Basel, Switzerland

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Basel, Switzerland

Claudio Cassano

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