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The goal was to appear in a down-to-earth way, according to the economic situation, but nevertheless with self-confidence. Solidity, quality and the efficient value creation of the concrete and cement producer Dyckerhoff had to be brought out. The photography is black and white with a coarse grain and key messages in blue and white written on them. The coarse grain of the film is an analogic reminder of the coarseness of Dyckerhoffs products. The analog raw style of the pictures is a quite refreshing contradiction to the polished images of the marketing world.
Heisters & Partner
Valentin Heisters, Paul Etzel, Amöne Schmidt