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H2OMEDIA has designed a Facebook application for KIA MOTORS Europe that bridges the gap between offline and online. The augmented reality project simulates a test drive with a KIA Venga for the user. All the user has to do is download a PDF steering wheel, print it and point it at the webcam. The steering wheel features a tracking marker whose points of alignment are recognized by the webcam. The 3D pictures thus created are generated in real time. Different speeds can even be simulated during the test drive. The closer the steering wheel is held to the camera, the faster the speed.
KIA MOTORS Europe GmbH
Frankfurt a. M., Germany
Agentur für interaktive Kommunikation