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Say it better via Hotmail is a fun, interactive advertising campaign for Microsofts email service. Speaking in their own regional dialect, a woman from Swabia and men from Bavaria, Saxonia and Cologne tell little personal stories. But what are they saying? The answer: Your message would be understood better if you were using Hotmail. With various video banners, campaign awareness was created. All dialect messages could be viewed on the landing page and personal video messages could be sent in dialect using the dialect generator.
Microsoft Deutschland GmbH