Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Sag`s besser per Hotmail / Microsite

Sag`s besser per Hotmail
Sag`s besser per Hotmail

Discipline: Communication

Discipline: Communication

“Say it better via Hotmail” is a fun, interactive advertising campaign for Microsoft’s email service. Speaking in their own regional dialect, a woman from Swabia and men from Bavaria, Saxonia and Cologne tell little personal stories. But what are they saying? The answer: “Your message would be understood better if you were using Hotmail.” With various video banners, campaign awareness was created. All dialect messages could be viewed on the landing page and personal video messages could be sent in dialect using the dialect generator.

Client / Manufacturer

Microsoft Corporation

Microsoft Deutschland GmbH
Unterschleißheim, Germany

Go to profile


Agentur für interaktive Kommunikation
München, Germany

Go to profile