tegut... gute Lebensmittel / Redesign of the Visual Identity

15 years after their last redesign tegut... wants to make sure that the progress they have made internally will also be visible to customers and employees. The house color remains orange but all other elements of the corporate design have been carefully modernized and express the company´s philosophy: lively, meaningful, simple and real. The chief visual element is the super ellipse, a figure halfway between a circle and a square. In the new markets it creates cheerful and functional means of orientation and is a unique feature for tegut....