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tegut... gute Lebensmittel / Redesign of the Visual Identity

tegut... gute Lebensmittel
tegut... gute Lebensmittel

Discipline: Communication

Discipline: Communication

15 years after their last redesign tegut... wants to make sure that the progress they have made internally will also be visible to customers and employees.

The house color remains orange but all other elements of the corporate design have been carefully modernized and express the company philosophy: lively, meaningful, simple and real. The chief visual element is the superellipse, a figure halfway between a circle and a square. In the new markets it creates a cheerful and functional means of orientation and is a unique feature for tegut....

Client / Manufacturer

tegut... Gutberlet Stiftung & Co.

tegut... Gutberlet Stiftung & Co.
Fulda, Germany



Edenspiekermann AG
Berlin, Germany

Katja Grubitzsch, Erik Spiekermann, Markus Kirsch, Christian Hanke, Thorsten Kozik, Arjan van Zeumeren, Jan Dirk Porsius, Eva van Veldhoven

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