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The goal is to position the oldest German arms manufacturer, J. P. Sauer & Sohn GmbH, as the premium international brand in the global market for hunting weapons, and the quality leader in a competitive environment.
With the mixture of high class image language, authentic testimonials and factual product information, the formal design revision corresponds to the self-image of the brand that was founded in 1751 and communicates the core values of quality, tradition and reliability in a credible and competitive manner.
J.P. Sauer & Sohn GmbH
Isny im Allgäu, Germany
Simon & Goetz Design GmbH & Co. KG
Frankfurt a. M., Germany
Bernd Vollmöller (Creative Direction), Gerrit Hinkelbein (Art Direction), Christiane Beitz, Gerrit Hinkelbein, Bernd Vollmöller (Design)