LEICA S2 / Product launch

LEICA has once again revolutionized the world of photography with a digital S-System that's perfect for professional use. Tom Leifer Design (TLD) is commissioned with the design of a very self-confident and unique product-identity. Apart from the product-logo TLD creates the camera- and lenses packaging, brochures and other promotion materials. An important component is a new and sublime product-photography, which stages typographic elements of the identity.