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LEICA has once again revolutionized the world of photography with a digital S-System that's perfect for professional use. Tom Leifer Design (TLD) is commissioned with the design of a very self-confident and unique product-identity. Apart from the product-logo TLD creates the camera- and lenses packaging, brochures and other promotion materials. An important component is a new and sublime product-photography, which stages typographic elements of the identity.
LFI Photographie GmbH
Leica Camera AG
Tom Leifer Design
Tom Leifer, Alessandro Argentato, Johannes Herrmann, Frank Hülsbömer (Fotograf)